News and Insights

Berger Schatz Website Takes Unique Approach

Jiarong Li, Publisher
March 05, 2012

Grady Campbell Incorporated today launched the new website for Berger Schatz, a leading family and matrimonial law firm that’s marking its 25th anniversary in 2012. The site is the hub of a branding campaign that revolves around the uniqueness of Berger Schatz.

“Our approach is not reactionary to what other law firms do in their marketing messages,” explains Grady Campbell Principal Kerry Grady. “We’re building upon Berger Schatz’s well established status as a premier law firm.

We’re emphasizing the reassurance that Berger Schatz offers to all clients... the certainty that their best interests are understood in a time of extreme uncertainty.”

The website’s imagery and text reinforce the Berger Schatz difference by clearly reflecting the lifestyles and expectations of high net worth clients. It also highlights the firm’s exceptional team of attorneys. “The idea is to prompt people to think ‘That’s the firm that I want to represent me. They get me,’ ” Kerry says. The website’s URL is bergerschatz.com

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