Grady Campbell this summer is rolling out a new advertising campaign for the Chicago History Museum. The campaign highlights the surprising variety found in the museum’s unique collections by pairing two-toned images of items and exhibits that illustrate that variety. From “Corsets & Capone” to “Hotspots & Redhots,” the ads are designed to make a quick and lasting impression on mass transit riders. The campaign’s timing takes advantage of increased family and tourist ridership during prime vacation weeks. Also, the museum’s location is convenient to bus and train lines.
Grady Campbell is the Chicago History Museum’s design agency of record. The engagement includes responsibility for bringing a fresh take to history.
In addition to the transit campaign, projects include monthly program fliers, annual fund brochures, magazine ads and inserts, and cross-promotions with Radio Disney.