Case Studies

Crescent Capital

Crescent Capital Group is an investment firm focused on below investment grade markets with primary strategies that include funds that invest in senior bank loans, high-yield debt, mezzanine debt and distressed securities. The firm has approximately $25 billion of assets under management and has made investments in over 190 companies since its inception as well as expanded into the European market with operations based in London. The firm is based in Los Angeles and has offices in New York, Boston, and London. Since its founding in 1991, the firm has raised approximately $25 billion across seven funds.

To reach and influence investors, limited partners, employees and policymakers about its role in the financial world, Grady Campbell helps Crescent define its brand. Since 2012, our collaboration with Crescent has included brand strategy, brand identity, website design and development, report and collateral design, and videos. We work directly with Crescent leadership to align business strategy with brand strategy, while managing the firm's marketing and communications programs.

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