Case Studies

Komafram

The team that brought Polartec fleece to the world marketplace is now launching Komafram, a new brand of high-performance outdoor apparel, and chose Grady Campbell to help make it happen. To experience Komafram is to enjoy a relationship with exceptional benefits.

Komafram (Icelandic for “To Bring Forward”) wears better, feels better, and looks better than commercial and couture competitors--and delivers extraordinary performance in every climate, from Mojave heat to Arctic cold. Komafram is about innovative design, breakthrough technology, and exceptional comfort and fit.

Komafram is designed for a diverse population of outdoor enthusiasts who care about each other, themselves, and the earth. In every stage of product development, American-made Komafram adheres to strict green protocols. This emerging brand is poised to capture the attention of eco-conscious consumers across a broad spectrum, from outdoor adventurers to fashion-forward trend-setters (with help from Grady Campbell's brand strategy, visual identity, exhibit and package design).

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