Case Studies

Morningstar

Morningstar is a leading investment research and investment management firm that offers an extensive line of products and services for individual investors, financial advisors, asset managers, retirement plan providers and sponsors, and institutional investors in the private capital markets. Morningstar provides data and research insights on a wide range of investment offerings, and also offers investment management services through its investment advisory subsidiaries, with more than $220 billion in assets under advisement and management. The company has operations in 27 countries.

Morningstar Founder, Joe Mansueto, is committed to good design. When the company decided to launch a new line of products for retirement plan advisors, Morningstar reached out to Grady Campbell. They knew that we understood their design aesthetic and brand. Together, we developed new materials and a fresh, sophisticated approach to an integrated marketing program that became the standard for future Morningstar marketing design.

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